Called by some style, the cluttercore trend has amplified even more lately, being appreciated and embraced with enthusiasm by Generation Z. At the beginning of 2023, on this topic there were no less than 3 million visits on Tik TOK and 30,000 tags on Instagram!
Being forced to stay home, many young people started during the pandemic to decorate their interiors alone, without any training or even a culture regarding interior design.
It seems that two trends influenced their "work": on the one hand, the internet and social networks allowed them to present their "achievements" to an extremely large audience, and other young people embraced these ideas and started experimenting with them in turn.
On the other hand, there was certainly a reaction to the minimalist style (boring and humorless for many, especially young people) which was embraced by many designers. A reaction in this sense had already begun to manifest itself for some time through maximalist styles as well as the one called bohemian, more nonconformist and freer, therefore much more attractive to numerous young people.
The central idea of the cluttercore style is therefore the same: the look must be colorful, individual and even attractive (but for whom?) and disorder is at the heart of the new trend.
