We love creative people and we love successful startups without SRL in their tail. Since we've been shadowing the internet, we've tried as much as possible to steal artists from their workshops and bring them here on povesteacasei.ro.
In recent weeks I spoke with Adrian Balcau, with the young architects from Z ES T Collective, we dreamed of green pepper walls, we stopped by P IA Studio Design to paint on the walls with her, and today we enter the mysterious project.Z UL U which has a very interesting story, which we invite you to read here:
Who is project.Z UL U and why is it called that?
Project.Z UL U is the design project of two young architects. The name is illustrative for its moment of genesis: the first P RO JE CT produced was a clock, and Z UL U is hour "zero", GMT (Zulu Time), the reference point for time zones. We started when we were students and dreamed of creating something else besides college projects.
Now, Project.Zulu represents one of the focal points of our professional activity, a complementary and natural extension of our architecture careers. Product design allows us a more elastic creative approach. The possibility of offering an object that people appreciate is one of the great satisfactions this activity brings us.
What was the first object you created and what is its story?
As usual, all stories start from a need. We had recently moved into a new apartment and needed a wall clock. We did some research and found that the creation-production process was interesting and attractive. From there, to the first wall clock, which we still keep in the living room today, it was just one step.
What materials do you use in making your objects?
We started with plexiglass, it was one of the materials we used frequently for architectural model making. Later, for the pieces in the Motive collection, we transposed this material into our own "canvas", on which we hand-stitched the traditional motif. We also experimented with wood and ceramics, in a project collaboration with Madalina Teler.
In the latest hour, we can say that we have rediscovered concrete - a favorite material of architects.
You are a project that aims to carry forward Romanian traditional motifs and integrate them into contemporary design. How do today's minimalist trends reconcile with the richness of Romanian ornamentation?
Extremes attract. A minimalist design will always need something to contrast and complement it at the same time. We set out to highlight the complexity of Romanian traditional motifs with the simplicity of the chosen material, to combine the ancestral and the contemporary to create a link between them. Tradition is one of the values that identify us as a nation.
It should not be confused with an obstacle in the face of innovation. On the contrary, we have tried to demonstrate that the two can make a good home together.
