We, here at Povestea Casei, are declared fans of the renowned brand IKEA. We love their original designs and practical inventions that find utility in any home.

The new Ikea catalog for 2015 came with a major launch. And the ad they chose to promote it is extraordinary in its originality. It's actually a parody of Apple products, and a fine irony on the marketing method by which the IT giant promotes its products.

The result is more than amusing, but we'll leave you to draw your own conclusions.

Watch the new Ikea commercial below:

New Ikea catalog parodies Apple products