Located on Dacia Street, a 10-minute walk from the city center, the Insignis store comes to beautify the cityscape of Cluj-Napoca on the Somes River. From afar, the large windows and marquee at the entrance suggest that something truly special awaits inside. Directional lighting highlighting the products will capture your attention even if your mind is elsewhere.
Opening The store opened in early October 2015, a natural step in the evolution of the Insignis story, which until then had unfolded solely online through its website www.insignis.ro.
Driven by the belief that Insignis products look much better physically than online, the project initiators decided to offer the Cluj customer and beyond a pleasant experience.
The space is divided into three rooms, each respecting a certain theme. Thus, in the first room, an industrial design prevails, with decorations made from materials such as wood, metal, or cement. Three overlapping moss sculptures of different sizes set the tone for this room. Their semi-finished material allows a glimpse of the passage of time and its imprint on them.
All these features described above come together to complete the industrial note of the design chosen for this room.
Moving into the next room, the visitor is drawn into the universe of the kitchen through various accessories and specific furniture for this area. The colors chosen are bold but extremely well-suited to the decorative context. The atmosphere is warm, with a sense of comfort present everywhere, especially when discovering the last room.
Here, a Shabby Chic theme was chosen, with pastel colors and decorations perfectly integrated into this theme, creating a unique atmosphere.
The feeling you have after coming into contact with the Insignis store is the same from beginning to end, the emotion aroused at the contact with the large, bright windows remaining just as intense even after visiting it.
