IKEA is already an undeniable international giant that departed from Sweden several decades ago, succeeding in conquering the entire world through its new concepts implemented in the interior and exterior design of our homes.
To promote its new furniture line, IKEA partnered with the Tokyo subway company to gain approval for transforming an entire metro train into a fascinating mobile showroom.
The way this train has been designed is shocking, from every point of view, sparking amazement in the eyes of any Tokyo commuter heading to work or returning home. Each carriage looks like a modern living room, decorated down to the last detail with state-of-the-art furniture, in line with all current trends and styles.
This promotion idea for the new furniture line successfully attracted tens of millions of travelers and readers worldwide, most of whom requested its implementation in their own cities as well, praising it as unique and highly original.
IKEA has successfully delivered another blow to the interior and exterior furniture design market, and the significant media attention their highly engaging campaign received has translated into thousands of new purchases and orders stemming from the action at the Japanese metro.
Residents of Tokyo who traveled on this metro car furnished like a long dining room enjoyed the moments spent in public transportation and were delighted that a company like IKEA thought to implement such an original concept.
The new furniture and decorations from IKEA can be found at every store, even those in Romania, and we can only hope that a similar unique campaign will take place at the Bucharest metro.
