Bucharest, June 24, 2025 – Nhood, a company providing integrated real estate services and solutions, present in 10 European countries, including Romania, proposes an innovative solution to transform abandoned or underutilized spaces into projects relevant for the community through real estate upcycling, a practical and sustainable approach to the challenges of accelerated urban development.
In the context of increasing pressure on urban infrastructure and the lack of available land, Nhood proposes intelligent reconversion of former industrial platforms, vacant commercial buildings, and unused land. These spaces gain a new life, becoming active community centers with housing, offices, green areas, and commercial spaces, thus revitalizing urban areas.
After four years of activity and successful real estate solutions implemented in Romania, Nhood reaffirms its mission to intelligently valorize existing assets, instead of demolition and reconstruction from scratch.
The company applies the real estate upcycling strategy in several projects included in the service portfolio managed for the benefit of its clients, which, unlike recycling, offers a second life to existing spaces, relying on their uniqueness and past.
Through this urban intervention, Nhood combines sustainability with respect for the history and specificity of each location, transforming non-functional buildings and areas into sustainable urban ecosystems, with a real economic, social, and cultural impact on cities.
One such example is Coresi Neighborhood in Brașov – the largest urban regeneration project in Romania – which Nhood manages and supports in its continuous development.
On a surface of 120 hectares, the former industrial platform was transformed into a dynamic and modern neighborhood, integrating mixed functions – from retail and offices to residential, education, culture, and green spaces, while preserving the historical identity of the place.
Within the same project, Nhood coordinates the rehabilitation of a 3,000 sqm industrial hangar, which will become an entertainment space, preserving the original architecture and adding a new urban functionality.
In parallel, the company offers real estate upcycling solutions for several Aushopping shopping centers, proposing the remodeling of existing spaces to better meet the current needs of local communities.
And in Bucharest, Nhood proposed transforming the roof of the Drumul Taberelor shopping center – a previously unused space – into a 17,000 sqm urban garden, intended for relaxation, educational activities, and community initiatives.
“Cities in Romania have a real opportunity to actively regenerate abandoned or underutilized areas without erasing their history. Real estate upcycling means exactly this: transforming spaces with an industrial or commercial past into a coherent, connected, and sustainable urban future.
